● SEO · Artificial Grass

SEO for artificial grass.

Quote requests from homeowners who’ve already decided they’re done with mowing, watering and patchy lawn, and just need someone to do it properly. Built for artificial grass installers, synthetic turf suppliers and landscapers.

★★★★★
“Zara was amazing at explaining how SEO works and provided strategies of how to get your business visible online.”
Natalie Leonard, Google review
Built for
Artificial grass businesses
Installers · Suppliers · Landscapers
✶ Why artificial grass sites usually under-perform

Most artificial grass sites read like a product catalogue.

Most artificial grass websites list turf products with pile heights, stitch rates and warranty years, and leave the homeowner to work out the rest. That’s useful once they’re comparing ranges, but most people start with simpler questions. Will it work in my yard? Is it OK for the dog? Roughly what will it cost? Who’s going to install it?

We fix that. Plain-English pages that answer the questions homeowners ask before they ring around, show off your real installs, and rank for the searches that turn into measure-and-quote visits.

The searches that book jobs

What your customers actually search.

Real searches people make before they book an artificial grass installer.

Google

The phrases used here are examples only and don’t represent our SEO strategy for artificial grass businesses.

But how?

How we do SEO for artificial grass.

01

We learn your business, properly

We sit down with you to understand whether you install, supply or both, which turf ranges you carry, and which jobs you’d like more of, whether that’s family backyards, pet areas or commercial spaces. No generic templates.

02

We map the searches that book jobs

Installation, cost and pet-friendly searches, plus the suburbs you actually work in. We focus on the ones that bring in people ready for a measure and quote, not people writing a school project.

03

We write copy that ranks and reassures

Plain-English pages that answer what homeowners worry about, from dogs to drainage to how long it lasts. Any product claims, like heat, lifespan or warranty details, get checked with you before they go live.

04

We track quotes, calls and bookings

Monthly reports tied to real enquiries, like calls, website clicks and direction requests from your Google Business Profile, so you can see what’s working, what’s next and why.

Built for the trade

What we do differently for artificial grass.

Separate pages for installation, supply and pet-friendly turf, where you offer them

Cost pages that explain what affects the price of a job

Suburb pages for the areas you install in

A Google Business Profile filled with photos of your real installs

● Free · 15 minutes

Not sure where to start?

Book a free 15-minute chat

Pick a time that suits you and we’ll have a quick, no-pressure chat about your site: what’s working, what’s quietly holding your business back on Google, and what we’d look at first. There’s nothing to prepare and no obligation to go any further.

Step 01

You pop in your details

Add your name, website and contact details, then pick a time that suits. It takes about a minute, and the call is free.

Step 02

We have a chat

Fifteen minutes over Zoom or the phone. Bring your questions, your website, or just a rough idea of what you want more of.

Step 03

You leave with a next step

A clear idea of what’s worth doing, in plain English, whether that’s working with us, doing it yourself or leaving it for now.

Book a 15-minute chat here
Book a free chat · 15 min
Grab a time that suits you.

A couple of quick details first, then you’ll see the calendar. No pitch, no pressure. Just a chat about what your site needs.

Rather not talk yet? Get a free video audit

● SEO options for artificial grass businesses

Onsite, technical and local SEO.

Pick the level of help that suits your business, whether that’s a one-off audit, a planning session or ongoing monthly SEO that keeps you showing up in the map pack.

01
● Most popular
Let us do it for you

Monthly SEO

Everything SEO, done for you month to month. We build out service and suburb pages, manage your Google Business Profile and keep building your visibility against the businesses you’re competing with.

Priced to your market
02
Let us show you what to do

Technical SEO Audit

A focused check of crawling, indexing and site structure, with a prioritised list of fixes for you or your web person.

$800 + GST
03
Let's work it out together

Strategy & Lead Gen 1:1

A one-hour Zoom to plan exactly what your site needs. Walk away with a punch list you can hand to your team and start working through tomorrow.

$297 + GST
04
Let us handle your GBP

Google Business Profile

Your Google Business Profile is often where a homeowner first sees your work, so photos of real installs go a long way. We set it up, polish it and keep it working for you in the local map pack.

From $397 + GST/month
Frequently asked

Questions artificial grass owners actually ask.

No. We work with trades, clinics and local businesses right around Australia. Artificial grass has its own quirks though, like a very visual product, plenty of DIY competition and customers with lots of questions before they commit, so we write for that rather than dropping you into a generic template.

It depends on where your site and Google Business Profile are starting from and how many installers are competing in your area. Profile fixes and better service pages can start making a difference within a few months, while ranking for the busiest searches in a capital city takes longer. We’ll give you a realistic picture once we’ve seen where you stand.

If your turf suits pets, usually yes. Pet owners search specifically for pet-friendly turf, and they have questions about drainage, cleaning and wear that a general product page doesn’t answer well.

Not at all. Your pages should match what you actually offer, so a supply-only business and an install-only business end up with quite different page plans. We’ll build around the work you want more of.

Yes. We’re based in Perth and work with businesses all over Australia over Zoom, phone and email, with your main point of contact here in Perth.

Ready when you are

Ready to roll out more jobs?

Book a free 15-minute chat about your website. We’ll talk through what’s working, what’s holding you back and what we’d look at first. No obligation and no sales pitch.