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Straightforward, screenshot-by-screenshot guides for the Google tools we use together. Bookmark this page: you’ll likely come back to it.
Send Zara an email and we’ll point you to the right guide, or write one for you. No silly questions on this side.
Start here if you’re setting up one of these tools for the first time. Each guide takes between 10 and 30 minutes.
Understand who’s visiting your website and what they do once they get there.
Locked out, or not sure whose account it’s under? Here’s how to get back in.
See how your website shows up in Google’s search results, and fix the things that hold it back.
The listing that shows up when someone Googles your business by name. Essential for local search.
Get your review link and QR code, so happy customers can leave a review in a couple of taps.
What to say to good and bad reviews, and how to post your reply.
Share news, offers and events on your profile, and avoid the reasons Google rejects a post.
See what people from your Google Ads actually do once they land on your website.
Get your products showing on Google, including the easy route for Shopify stores.
If I’ve asked you to add me to one of your accounts, hand me a visitor pass. Each one takes about two minutes, pick the door I’m knocking on.
The exact glossary we hand every new client, every term you’ll hear us use, in real human speak. No fluff, no opt-in maze, just the cheat sheet.
Stuck on a bigger question? The blog goes deeper than the cheat sheet, real explanations of how SEO actually works, written the same plain-English way.
The difference between traffic and customers, and why one means nothing without the other.
Titles, headings, internal links, the small stuff that quietly decides whether you rank.
A peek inside the day-to-day. Spoiler: it’s mostly thinking, writing, and reading reports.
These guides cover the most common questions, but they don’t cover everything. If you’re stuck, send me an email, I’d much rather hear from you than have you spend an hour Googling (and you know how much we love Googling!). There’s no such thing as a silly question on this side of the equation.
