Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Online Strategy Co ## Sitemaps [XML Sitemap](https://onlinestrategyco.com.au/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Digital Marketing vs Traditional Marketing: What’s the Difference?](https://onlinestrategyco.com.au/digital-marketing-vs-traditional/): When comparing digital marketing vs traditional marketing, the most noticeable difference is how each approach reaches its audience. - [What Google’s New Search Console Update Means for Your Social Media SEO](https://onlinestrategyco.com.au/social-media-seo-search-console-update/): If you've ever posted a reel on Instagram or uploaded a video to TikTok and wondered whether any of that effort was doing anything for your visibility on Google, you're not alone. Social media SEO has always been a bit of a grey area, with plenty of businesses posting because their audience is there, not because they think Google is paying attention. On 7 July 2026, Google Search Central announced something that changes that conversation. It's called platform properties, and it's a new way to track how your social and video posts show up in Google Search and Discover. - [Can an SEO Company Delete Your Website Content?](https://onlinestrategyco.com.au/can-seo-company-delete-website-content/): It’s not a question most business owners think to ask. - [Are There Any WordPress Plugins That Increase Traffic?](https://onlinestrategyco.com.au/wordpress-plugins-to-increase-traffic/): If you run a WordPress website, you’ve probably wondered whether there are WordPress plugins that increase traffic. - [Improve Google Ranking Perth – What Actually Works (Without the Fluff)](https://onlinestrategyco.com.au/improve-google-ranking-perth/): If you’ve been trying to improve your Google ranking in Perth, you’ve probably noticed something frustrating. - [Website Authority – What Is It and Why Does It Matter?](https://onlinestrategyco.com.au/what-is-website-authority/): If you’ve spent any time learning about SEO, you’ve probably heard the term website authority. - [Good SEO Companies: What to Look For (And What to Avoid)](https://onlinestrategyco.com.au/good-seo-companies/): If you’ve ever searched for good SEO companies, there’s a good chance you’ve already had a bad experience. - [How to Get More Online Reviews for Your Business](https://onlinestrategyco.com.au/get-more-online-reviews/): If you run a business today, you’ve probably noticed just how influential online reviews have become. Understanding how to encourage and collect feedback in a natural way can make a significant difference when you’re trying to get more online reviews. - [Importance of Link Building (And Why It Doesn’t Work on Its Own)](https://onlinestrategyco.com.au/importance-of-link-building/): The importance of link building in SEO is often talked about as if it’s the main driver of rankings. And while it does play a role in how search engines understand authority, trust, and relevance, it’s not where strong SEO starts. - [SEO vs Social Media Marketing – Which One Is Better for Business?](https://onlinestrategyco.com.au/seo-vs-social-media-marketing/): If you’ve spent any time researching online marketing, you’ve probably come across the debate around SEO vs social media marketing. - [What is Website Conversion](https://onlinestrategyco.com.au/what-is-website-conversion/): If you've spent any time researching SEO or digital marketing, you’ve probably come across the term website conversion. It tends to appear in marketing conversations, analytics dashboards, and strategy discussions, yet it is one of those phrases that many people hear frequently without ever having it clearly explained. - [Most Important On Page SEO Elements (And Why They Actually Matter)](https://onlinestrategyco.com.au/most-important-on-page-seo-elements/): If you’re starting from scratch or trying to understand what actually matters, this breaks down the most important on page SEO elements and how they actually impact your rankings. - [What Does an SEO Specialist Do?](https://onlinestrategyco.com.au/what-is-an-seo-specialist/): An SEO specialist improves a website’s visibility in search engines by analysing keywords, optimising content, improving technical website structure, and developing strategies that help pages rank for relevant searches. Modern SEO specialists also consider user experience, conversion behaviour, and website architecture to ensure that increased traffic leads to meaningful business results. - [Keyword Match Type Tool: The Easiest Way to Understand What People Are Actually Searching](https://onlinestrategyco.com.au/keyword-match-type-tool/): Instead of relying on assumptions, a keyword match type tool gives you a clearer view of how people are actually searching. - [Women in Digital Marketing: Why We’re Not Just “Nice to Have”](https://onlinestrategyco.com.au/women-in-digital-marketing/): As the conversation moved on, we found ourselves talking about something that doesn’t get said out loud often enough - what it’s actually like being a woman in SEO and more broadly, being one of many women in digital marketing navigating a space that still feels heavily male-dominated. Not in a dramatic way, and not in a “this industry is broken” way, but in a way that feels grounded in experience and difficult to ignore once you start paying attention to it, because if you work in this space, you’ve probably felt it at some point, even if you haven’t quite put words to it yet. - [SEO Not Working? Before You Throw It All Away, Read This](https://onlinestrategyco.com.au/seo-not-working/): It often starts as a quiet thought - why is my SEO not working? - and then builds from there. You begin second-guessing your keywords, your content, your design, and whether search engine optimization is ineffective altogether. - [SEO Pricing Australia – What Does SEO Cost in 2026?](https://onlinestrategyco.com.au/seo-pricing-australia/): When researching SEO pricing Australia, businesses often encounter packages that appear dramatically cheaper than others. While these offers may seem attractive at first glance, very low-cost SEO services often struggle to produce meaningful long-term results. - [Google Update 2026: Why Your Rankings Dropped](https://onlinestrategyco.com.au/google-spam-update-2026/): Something shifted in Google this week, following the latest Google spam update in March 2026. - [Split Tabs in Google Chrome: How to Use the New Native Split View Feature](https://onlinestrategyco.com.au/split-tabs-google-chrome/): If you’ve ever found yourself constantly jumping between tabs, losing your place, or trying to remember what you were just looking at, you’re not alone. - [Smiling and Waving Still Works in 2026 (Yes, Really!)](https://onlinestrategyco.com.au/smiling-and-waving/): In short: Smiling and waving — whether literal or digital — sends a signal of safety, acknowledgement, and intention to serve. In leadership, it boosts morale. In sales, it softens resistance. In service, it builds loyalty. You don’t need flashy funnels — just a moment of genuine presence. - [Finding Keywords – The Myth of the One Perfect Phrase (And What to Do Instead)](https://onlinestrategyco.com.au/finding-keywords/): Finding keywords is often the first thing people think about when they start SEO — and the first thing they get wrong. - [What Is GEO? How GEO And SEO Are Changing Search in 2026](https://onlinestrategyco.com.au/what-is-geo/): Still wondering what is GEO and why it matters? It’s the difference between being part of the answer — or being left out of the conversation entirely. GEO ensures your brand doesn’t just rank, it gets recognised by the tools shaping how people search today. - [AI SEO and What ChatGPT Can’t Do (And What You Should Still Be Doing Yourself)](https://onlinestrategyco.com.au/what-chatgpt-cant-do/): Think again. - [Marketing Suggestions for Small Businesses That Actually Work](https://onlinestrategyco.com.au/marketing-suggestions-for-small-businesses/): If you’ve ever Googled “marketing suggestions for small businesses” and felt overwhelmed by vague advice like "use social media" or "start a blog," we’ve got you. - [Should You Delete Google Content to Improve SEO?](https://onlinestrategyco.com.au/delete-google-content/): It might seem weird to delete Google content — isn’t more content always better? - [Why Hire an Expert SEO Service (Instead of Googling Your Way Through It)](https://onlinestrategyco.com.au/expert-seo-service/): But if you’re like most small business owners — already wearing 17 hats and wondering how the heck SEO fits into it all — this is your gentle nudge to consider what an expert SEO service could take off your plate (and actually do better). - [AI at Christmas: What Australian Businesses Must Know Before Users Google for Christmas](https://onlinestrategyco.com.au/google-for-christmas/): Every year, Australian businesses look to the United States for hints about what’s coming next. We copy their sales trends, watch their tech shifts, and pay close attention to what happens in November, because it almost always hits our shores by December. This year, the early warning signs weren’t subtle. During Thanksgiving, Google’s AI Overviews took centre stage for the first time during a major seasonal spike, rewriting creator content, burying human-tested expertise, and replacing nuanced advice with stitched-together summaries that often weren’t just inaccurate, but in some cases dangerously wrong. As Australians begin to google for Christmas, we must accept that the same pattern is about to unfold here unless businesses prepare. - [How Is AI Overview Affecting SEO for Blogging?](https://onlinestrategyco.com.au/how-is-ai-overview-affecting-seo-for-blogging/): If you’ve been around the SEO world for more than five minutes, you’ll know it’s not exactly a “set and forget” kind of game. Algorithms evolve. Search behaviours shift. And just when you think you’ve nailed it… Google drops a new bombshell. - [SEO and Content Writing: Why Your Blog Needs More Than Just Words](https://onlinestrategyco.com.au/seo-and-content-writing/): That’s where understanding the link between SEO and content writing becomes a game-changer. - [How Can I Do Marketing That Actually Works?](https://onlinestrategyco.com.au/how-can-i-do-marketing-that-actually-works/): If you’re wondering, how can I do marketing that moves the needle? You're not alone. Most small business owners hit this moment: you’ve tried a bit of this, dabbled in that, watched one-too-many Reels about algorithms... and you’re still not sure what the plan is. - [Feeling Swamped? How to Prioritise When Everything Feels Urgent](https://onlinestrategyco.com.au/goal-setting-for-2026/): If you’re working on goal setting for 2026 (hello, long-term vision!), it’s time to stop hustling through chaos and start choosing with purpose. - [How to Decline a Quote Without the Awkwardness (or the Energy Drain)](https://onlinestrategyco.com.au/how-to-decline-a-quote/): Let’s be real. Saying “thanks, but no thanks” shouldn’t be this hard — and yet, when it comes to declining a quote or turning down a service proposal, it can feel like you’re navigating an emotional minefield. Maybe the price wasn’t what you expected. Maybe the vibe felt off. Or maybe you were just too polite to say, “This isn’t what I need.” Whether you're the one requesting quotes or the one sending them, we need to talk about how to decline a quote professionally — or how to decline quotation requests in a way that feels clear and confident. No guilt, no ghosting, no energy drain. And while we’re at it, let’s look at how this awkward dance could be avoided altogether with a little transparency upfront. - [What If Search Optimization Services Didn’t Feel Like a Mystery? (And Actually Sounded Like You)](https://onlinestrategyco.com.au/search-optimization-services/): When I first started learning SEO, it felt like I’d landed in another language. There were acronyms no one explained. Advice that changed every week. And a whole lot of “trust me, I’m the expert” without actually telling you what was happening behind the scenes. Worse — it felt like everyone offering search optimization services was more interested in technical tricks than actual results. And forget trying to sound like yourself online. Copy was stiff, soulless, and stuffed with keywords. - [How to Spot an Ethical SEO Company (So You Don’t Get Ghosted After Paying the Invoice)](https://onlinestrategyco.com.au/ethical-seo-company/): So how do you tell the difference between ethical SEO, solid SEO ethics, and absolute SEO trash fire? - [Why July Is the Best Time to Start Your Christmas Promotion (Yes, Really)](https://onlinestrategyco.com.au/christmas-promotion/): It might still be cold outside and your homepage still says “New Season Collection,” but if you're planning a Christmas promotion, July is exactly when you need to get started. - [AI Product Recommendations](https://onlinestrategyco.com.au/ai-product-recommendations/): If you’ve used ChatGPT recently, you might have noticed something new — it’s no longer just answering questions. It’s starting to recommend products, services, and even link directly to websites. Thanks to OpenAI’s new Search Product Discovery feature, ChatGPT is becoming a full-blown discovery engine.That means people can now ask questions like “What’s the best accounting software for small businesses?” or “What’s a thoughtful gift under $30?” — and receive actual AI product recommendations right there in the chat. - [Does Word Count on a Website Really Matter for SEO? Here’s What You Need to Know](https://onlinestrategyco.com.au/word-count-website/): When it comes to SEO, there’s a long-standing debate about whether word count on a website really makes a difference. In our opinion, the answer is a resounding yes—but it’s not just about padding your pages with unnecessary words. Quality, context, and intention are what really matter, and having a higher word count can often help your content stand out for all the right reasons. - [Top 10 SEO Strategies for 2025](https://onlinestrategyco.com.au/top-10-seo-strategies/): If 2024 felt like a tough year for your business, you’re not alone. The economic challenges left many business owners scrambling to stay afloat, and 2025 is shaping up to be just as competitive. But here’s the thing—if you want your business to stand out online and rank well in search results, you can’t afford to sit back. The competition is only going to get stiffer. To stay ahead, you need to be on top of the latest SEO trends that will make your website shine in 2025. We’ve compiled our Top 10 SEO Strategies for 2025. - [The Ultimate Guide to Google Business Profile: Why You Need It and How It Supercharges Your SEO](https://onlinestrategyco.com.au/google-business-profile/): If you’re running a business, whether it’s a cozy coffee shop or a cutting-edge tech startup, having a strong online presence is essential. One of the simplest yet most powerful tools at your disposal is a Google Business Profile (GBP). - [What Is a Sitemap? Do I Need a Sitemap? : Online Strategy Co](https://onlinestrategyco.com.au/what-is-sitemapping/): A sitemap is a blueprint of your website that helps search engines find, crawl, and index all of your website’s content. It provides valuable information about the structure of your site, making it easier for search engines to navigate and understand the hierarchy of your pages. Sitemaps are crucial for effective SEO, ensuring that your content gets discovered by search engines and, ultimately, by users. - [AI-Driven Search Strategies: A Marketer’s Guide to SearchGPT SEO](https://onlinestrategyco.com.au/searchgpt-and-seo/): In the ever-evolving landscape of digital search, a new player is stepping into the spotlight: SearchGPT. While it might be said that there have always been “other” alternative search engines to Google, it’s no secret that Google has had a monopoly on the search space - until now. What is the deal with SearchGPT and SEO? - [What Are Backlinks? Your SEO Guide](https://onlinestrategyco.com.au/what-are-backlinks/): Understanding the Power of Backlinks for Your Business - [Building a Big Small Business Brand](https://onlinestrategyco.com.au/building-a-big-small-business-brand/): In today's competitive landscape, a brand isn't just a logo or a product; it's an experience, a promise, and a relationship with your audience. Building a big small business brand involves a strategic blend of authenticity, consistency, and value. Here's your roadmap to building a brand that resonates and thrives. - [How to Start a Business in Australia With No Money (in just 10 Easy Steps)](https://onlinestrategyco.com.au/how-to-start-a-small-business-in-australia-with-no-money/): You might think that you need a lot of capital to get you started, it’s definitely possible to start a business in Australia with no money! - [The Science of Click-Inducing Headlines in SEO Title Tags](https://onlinestrategyco.com.au/seo-title-tags/): Crafting an SEO-friendly blog post title tag isn't just an art—it's a science. It demands a profound understanding of psychological triggers, search engine behaviour, and user intent - [Content Marketing Australia – What IS it?](https://onlinestrategyco.com.au/content-marketing-australia/): Content marketing is the latest buzz word in the Australian sphere of marketing. And like all buzz words, sometimes it takes a minute before what this actually means, if it's really important and if we as business owners need to actually get into it. - [How To Improve Your Search Engine Rankings](https://onlinestrategyco.com.au/improve-search-engine-rankings/): Ever wondered how certain websites magically appear at the top of your search results? That's the wonder of SERP ranking. SERP stands for Search Engine Results Pages, and where a website lands on these pages can make a world of difference for businesses. ## Pages - [How To Make A Google Business Page](https://onlinestrategyco.com.au/how-to-make-a-google-business-page/): This PDF Will Guide You on How to Create a Google Business Page - [Digital Marketing for Artificial Grass](https://onlinestrategyco.com.au/digital-marketing-for-artificial-grass/): Digital marketing for artificial grass companies focuses on ensuring your business appears when homeowners begin researching artificial turf solutions. - [Aged Care Digital Marketing](https://onlinestrategyco.com.au/aged-care-digital-marketing/): Aged care digital marketing focuses on helping aged care organisations present their services clearly online while ensuring they appear in search results when families are researching care options. - [Digital Marketing for Physios](https://onlinestrategyco.com.au/digital-marketing-for-physios/): Digital marketing for physios focuses on ensuring your clinic appears when those searches occur, helping potential patients find and book appointments with your team. - [SEO for Real Estate](https://onlinestrategyco.com.au/seo-for-real-estate/): SEO for real estate focuses on ensuring your agency or personal brand appears in search results when people research property services. - [Digital Marketing for Solar Companies](https://onlinestrategyco.com.au/digital-marketing-for-solar-companies/): Digital marketing for solar companies focuses on ensuring your business appears when homeowners begin researching solar solutions. - [Digital Marketing for Asbestos Removal Companies](https://onlinestrategyco.com.au/digital-marketing-for-asbestos-removal/): Digital marketing for asbestos removal companies focuses on helping the right people find your business at exactly the moment they need your services through strategies like search engine optimisation, paid advertising and website optimisation. - [Digital Marketing Joondalup](https://onlinestrategyco.com.au/digital-marketing-joondalup/): If you run a business in Joondalup or Perth’s northern suburbs, attracting customers online has become essential. - [SEO for Plumbers](https://onlinestrategyco.com.au/seo-for-plumbers/): SEO for plumbers focuses on ensuring your plumbing business appears in search results when people search for these services. - [SEO for Electricians and Digital Marketing for Electricians](https://onlinestrategyco.com.au/seo-for-electricians/): SEO for electricians focuses on ensuring your business appears in search results when people search for electrical services. - [Discovery Call](https://onlinestrategyco.com.au/discovery-call/) - [SEO Strategy Call (60 mins)](https://onlinestrategyco.com.au/seo-strategy-call-60-mins/) - [Client Call](https://onlinestrategyco.com.au/client-call/) - [Website & SEO Snapshot Call](https://onlinestrategyco.com.au/website-seo-snapshot-call/) - [SEO Strategy Call (90 mins)](https://onlinestrategyco.com.au/seo-strategy-call-90-mins/) - [Website Audit Call (30 Mins)](https://onlinestrategyco.com.au/website-audit-call-30-mins/) - [SEO Engagement Terms](https://onlinestrategyco.com.au/seo-engagement-terms/): These SEO Engagement Terms apply to all clients engaging SEO, website strategy, or related digital marketing services with Online Strategy Co (“we”, “us”, “our”). - [Website Audit and SEO Snapshot](https://onlinestrategyco.com.au/services/website-audit-and-seo-snapshot/): If you know your website and SEO need attention, but you’re not quite ready for a full SEO audit, this website audit snapshot is the place to start. - [Discount Website and SEO Audit](https://onlinestrategyco.com.au/website-and-seo-report/): There is nothing more annoying than having a website and not seeing the traffic - other than not having any idea how to fix it. - [Aircon Website Built](https://onlinestrategyco.com.au/aircon-website-build/): We don’t just make websites that look good — we build them to perform, convert leads, and grow your business. Our sites are designed for aircon services, combining smart design with SEO strategy and lead-generation best practices. - [Case Study 3](https://onlinestrategyco.com.au/our-seo-results-3/): When we began working with this beauty e-commerce client in November 2023, our primary goals were clear: drive traffic and boost sales. Over the past year, through a focused and strategic SEO campaign, we have achieved transformative SEO results that set a strong foundation for sustained growth. - [Case Study 2](https://onlinestrategyco.com.au/our-seo-results-2/): This Sydney-based service business operates an online booking platform alongside a small e-commerce store. In late 2023, we began working with the client to boost keyword rankings, enhance user experience, and increase booking rates. Additionally, we aimed to outperform competitors by targeting under-utilised keywords and improving overall website performance, creating true SEO results that have changed the trajectory of this business over the last two years. - [Case Study 1](https://onlinestrategyco.com.au/our-seo-results-1/): This case demonstrates how a tailored SEO approach, even in challenging global economic conditions, can drive measurable SEO results and position a brand for ongoing success. - [Blog](https://onlinestrategyco.com.au/blog/): Wanting to learn about SEO?  The team at Online Strategy Co are Search Engine Optimisation Experts ready to help you with your website and business strategy.  Where we differ from other SEO companies?? It's simple! We are ready to share with you not only what our strategies are, but why we use them. In this way, we can  empower you to be aware of what's needed. That way, you can ask questions and understand our answers, and have an active role in your online presence strategy plan.  - [Google Business Profile (GBP)](https://onlinestrategyco.com.au/gbp-agency/): Because you want your business information displayed to the world correctly, first time around. - [1 Hour SEO and Lead Generation Strategy Session](https://onlinestrategyco.com.au/seo-and-lead-generation/): SEO and Lead Generation are Important - - [SEO and Keyword Strategy Report Checkout](https://onlinestrategyco.com.au/seo-and-keyword-strategy-report-checkout/): Sometimes you just want to be told what’s going on, and what to do about it. We know you’re busy and just want the information so you can get on with it - [1 Hour SEO and Keyword Strategy Session Checkout](https://onlinestrategyco.com.au/1-hr-seo-and-keyword-strategy-session-checkout/): Spend 1 hour with us, one-on-one, to pinpoint the perfect keywords for your business and your target audience. - [Full SEO Audit](https://onlinestrategyco.com.au/seo-audit-service/): There is nothing more annoying than having a website and not seeing the traffic, other than not having any idea how the heck to fix it. - [SEO In a Day](https://onlinestrategyco.com.au/fast-seo/): SEO In a Day is for business ownerswho want SEO done for them and they want it done NOW. - [Search Engine Marketing Sydney](https://onlinestrategyco.com.au/search-engine-marketing-sydney/): At Online Strategy Co, we’re your local search engine marketing experts in Sydney, here to help your business reach the top of Google’s search results. - [Local SEO Brisbane](https://onlinestrategyco.com.au/local-seo-brisbane/): At Online Strategy Co, we’re your local SEO experts in Brisbane, here to help your business climb to the top of Google’s search results. - [Local SEO Adelaide](https://onlinestrategyco.com.au/local-seo-adelaide/): At Online Strategy Co, we’re your local SEO experts in Adelaide, here to help your business rise to the top of Google’s search results. - [Content Marketing Perth](https://onlinestrategyco.com.au/content-marketing-perth/): Whether you’re a well-established brand or a local Perth business looking for affordable content marketing solutions, we know how to drive the targeted traffic you need. Trust us to manage your online presence and help you get noticed with content marketing Perth businesses rely on. - [Testimonials](https://onlinestrategyco.com.au/testimonials/): At Online Strategy Co, we've had the privilege of partnering with businesses from various industries, helping them enhance their online presence, boost visibility, and drive organic traffic that translates into real, tangible results. Our commitment to excellence and data-driven strategies have earned us the trust of our clients across our digital marketing services. - [Monthly SEO Packages](https://onlinestrategyco.com.au/seo-packages/): At Online Strategy Co, we understand that optimising your website for search engines is a journey, and that the best results take time, strategy and focused attention. Our comprehensive SEO packages are designed to provide a holistic approach to enhancing your online presence, all while making the process as cost-effective and beneficial as possible. - [Local SEO](https://onlinestrategyco.com.au/local-seo/): Local SEO is something a lot of businesses overlook or underestimate—and that’s a big missed opportunity! - [Search Engine Optimisation Melbourne](https://onlinestrategyco.com.au/search-engine-optimisation-melbourne/): At Online Strategy Co, we’re your local search engine marketing experts in Melbourne, ready to help your business rise to the top of Google’s search results. - [Search Engine Marketing Australia](https://onlinestrategyco.com.au/seo-service/): If you're a business owner, you've probably heard of Search Engine Optimisation (SEO) and wondered what it is and what it can do for your business. Put simply, SEO means optimising your site to be found on Google. Bringing you a warm audience, actively looking for what you sell, ready to convert. It's the driving force behind digital success in a highly competitive landscape. In today's online world, a strategic approach to SEO is more critical than ever. Think of it as search engine marketing businesses in Australia need to succeed.  - [Services](https://onlinestrategyco.com.au/services/): Online Strategy Co is a trusted search engine marketing agency based in Perth Western Australia. We know the online space is competitive and you want to get your site moving - [Contact Us](https://onlinestrategyco.com.au/contact-us/): Have questions or are you ready to explore our tailored SEO packages for small businesses? - [About Us](https://onlinestrategyco.com.au/about-us/): Welcome to Online Strategy Co, where we craft digital success stories through the power of SEO! We offer a range of SEO packages Australian businesses love for one reason - we get results. At Online Strategy Co, we're more than just a digital marketing agency; we're your partners in navigating the ever-evolving online landscape. We understand the unique challenges and opportunities that the digital world offers, and we're here to help your business not just survive but thrive in this dynamic environment. We create SEO packages for businesses in Australia that make a difference, and pride ourselves on thinking outside of the box - no two businesses are the same, and so no two strategies are the same.  - [Home](https://onlinestrategyco.com.au/): Stop waiting for it to come to you, and start on an SEO strategy that will work day in, day out (and even while you sleep)