Online Strategy Co —
Leading the World in Digital Marketing
Our SEO Results - Case Study #2
This Sydney-based service business operates an online booking platform alongside a small e-commerce store. In late 2023, we began working with the client to boost keyword rankings, enhance user experience, and increase booking rates. Additionally, we aimed to outperform competitors by targeting under-utilised keywords and improving overall website performance, creating true SEO results that have changed the trajectory of this business over the last two years.
And we made some serious changes. . .
The Client
— Online Booking Platform
— E-commerce
— Based in Sydney, Australia
The Back Story
This client works in an incredibly niche industry – that we hadn’t even heard of before we started working with them!
Putting it simply – the people searching for this service are limited, and the client wanted to maximise the potential to be seen online, because opportunities are few and far between (and luckily, we love a challenge!).
This industry also has a few key players, all vying for the same eyes on their website – so we started looking at their competitor keywords to see where weak points were to strengthen our own game (because all is fair in love and SEO!)
This business purely wanted to be seen – and boy oh boy did we make that happen!
Our Strategy
We have continued to complete monthly SEO work for this client for 18 months (and still going!), with a focused SEO strategy tailored to their business goals
- Keyword Targeting for Services and Competition:
We strategically planned the website to focus on service-specific keywords with high search traffic and quick potential results. By analysing competitor keywords, we identified gaps and underutilised opportunities to disrupt, divert, and overtake their traffic. - Content Optimisation:
Existing blogs were refined, and new blogs were crafted around key topics to improve keyword rankings and SERP inclusions. - Speed Optimisation and UX Enhancements:
We addressed speed issues to provide a seamless user experience, ensuring visitors remained engaged and more likely to book services. - Paid Ads Management:
We took over the management of Google Ads, focusing on maximising traffic at the lowest cost per conversion. This approach resulted in the highest-ever traffic levels from paid ads and the lowest cost per conversion for this client.
Our SEO Results
Website and Keyword Performance
Website Traffic
Increased by 171%, from 1,130 to 3,060 visitors.
Total Keywords
Grew by 121%, from 438 to 969.
Top 10 Keywords
Doubled from 97 to 191 (+97%).
Top 3 Keywords
Rose by 141%, from 34 to 82.
User Engagement and Interaction
Active Users
Reached 50k, a 62.7% increase.
Sessions
Grew by 79.9%, reaching 93k.
Event Count
Increased by 61.7%, reaching 909k.
Revenue and Conversion Success
Sales
Increased by 25% to $1.2M.
Total Orders
Grew by 39%.
Bookings
Increased by 41%.
Sales from Organic Marketing
Accounted for $439,789 in revenue.
Google Sales
Surged by an extraordinary 1,481%.
Bing Sales
Soared by an incredible 1,780%.
Conclusion
Our tailored SEO and marketing strategies delivered transformative results for this Sydney-based service business. Through meticulous keyword planning, content optimisation, and strategic paid advertising, we significantly enhanced traffic, engagement, and revenue to create true, lasting SEO results.
