Online Strategy Co —
Leading the World in Digital Marketing
Our SEO Results - Case Study #3
When we began working with this beauty e-commerce client in November 2023, our primary goals were clear: drive traffic and boost sales. Over the past year, through a focused and strategic SEO campaign, we have achieved transformative SEO results that set a strong foundation for sustained growth.
This one was a true beauty. . .
The Client
— E-commerce
— Beauty Products
— Based in Sydney, Australia
The Back Story
This business had wonderful traffic already from social media, and returning customers, but the business owner knew her product could do better with sustained SEO strategies to drive organic traffic.
That’s where we came in.
With a rather confusing webpage layout and product descriptions that were copied and pasted across the board (note – don’t do this!), we had our work cut out to reverse some very bad ‘optimisation’ while maintaining the vibe of the brand (both visually and in terms of content style!)
The business owner didn’t want her products to get lost in wordy descriptions, but we needed more words…
Our Approach
We completed monthly SEO work for this client over just 9 months, with a focused SEO strategy tailored to their business goals (and they decided after 9 months that their results were brilliant enough to sustain them!)
- Targeted Keyword Strategy:
We identified high-volume, low-competition keywords that aligned with the client’s audience and objectives. Product descriptions were rewritten to seamlessly integrate these keywords, ensuring content was optimised for both search engines and customers. - Website Re-mapping & UX Optimisation:
The site structure was revamped to create a user-friendly experience, making it easier for customers to navigate, find products, and complete purchases. This also improved crawlability for search engines, supporting better rankings. - Technical SEO Enhancements:
We addressed speed issues, corrected errors, and optimised technical elements to improve site performance and usability. - Blog Optimisation:
Existing blogs were reworked to incorporate target keywords, turning them into high-performing assets that attracted consistent organic traffic.
Our SEO Results
Traffic and Keywords
Traffic Growth
Increased from 599 (November 2023) to 6,993 (November 2024), a 1,067% increase.
Keyword Expansion
Keywords grew from 664 in November 2023 to 1,731 by December 2024, a 160.7% increase.
Top 3 Rankings
Keywords in the top 3 positions rose from 30 (November 2023) to 119 (January 2025), a 296.7% increase.
User Engagement
Active Users
Reached 74k in 2024, marking a 118.8% year-over-year (YOY) increase.
Event Count
Surged to 854k, reflecting a 92.7% YOY growth.
Key Events
Achieved 4k, a 135% YOY increase.
Purchases
Reached 4k in 2024, a 135% YOY improvement.
Organic Search Performance
Organic search emerged as a pivotal driver of traffic, contributing 19k sessions in 2024—a 25.7% increase, fueled by our SEO efforts.
Conclusion
This case study highlights the impact of a well-executed SEO strategy combined with user-focused improvements. By implementing a targeted approach, we not only drove significant increases in traffic (1,067%), keyword rankings (160.7%), and user engagement (118.8% active users, 135% purchases) but also laid the groundwork for sustainable growth in sales and engagement – the absolute goal for e-commerce SEO. This client is now positioned for continued success in the highly competitive beauty e-commerce market.
