SEO and Content Writing: Why Your Blog Needs More Than Just Words
So You’re Writing Blogs… But Are They Doing Anything?
You’re showing up. You’re publishing posts. You’re ticking the “content marketing” box.
But let me ask you something — are those blogs bringing in any actual traffic?
If your answer is “not really” or “I have no idea,” you’re not alone. A lot of business owners assume that writing regular blog posts will magically boost their SEO.
But blogging without a proper SEO strategy is like writing a book and leaving it in a drawer. No one’s going to find it — and it won’t do what it’s supposed to do.
That’s where understanding the link between SEO and content writing becomes a game-changer.
Blogging Without Keyword Research?
You’re Guessing. Keyword research isn’t just an optional extra — it’s the starting point of any blog that’s meant to bring in traffic.
One of the biggest mistakes we see? Writing about what you think people are searching for, instead of what they’re actually Googling.
Here’s an example: You might write a blog titled “Why You Should Invest in Premium Skincare.”
But guess what people are actually searching for?
- Best skincare products for dry skin
- Affordable anti-ageing routine
- Natural ingredients that actually work
See the disconnect? It’s not that your blog idea is bad — it’s that it doesn’t match search intent.
Keyword research helps you:
- Choose topics your audience cares about
- Understand what language they use (not your industry lingo)
- Find phrases with high search volume and realistic competition
- Get inspired by what people actually want help with
If you’re writing blogs without keywords, you’re writing in the dark.
Now Research Your Competitors —
And Write Something Better Once you’ve locked in your keyword, the next step is competitive research. Google that phrase and open the top five blogs that are ranking.
Read them with a critical eye. Then ask:
- Are these blogs genuinely helpful or just surface-level?
- Could I write this with more clarity, personality, or detail?
- Are there related topics that I could cover in the same post to make it more valuable?
- What’s missing? FAQs? Stats? Real-life examples?
This is where you build what we call the ultimate guide — not just a blog post, but a resource.
Want to win in Google search? Combine the best of what’s out there into something more comprehensive. Add your voice. Link it to your services. Include visuals, examples, how-tos, quotes, and stats.
Think of it like this: If someone clicks on your blog, they shouldn’t need to click anywhere else to get the full picture. Google rewards that.
Use the “People Also Ask” Panel (Google Just Gave You a Content Plan) Seriously — this is free keyword gold.
When you search your target keyword, look at the “People also ask” panel in the results. It’s full of real questions people want answered, and including them in your blog is one of the easiest ways to improve your content’s depth and visibility.
You can:
- Use these questions as H2 or H3 headings
- Include them as a quick-fire FAQ at the end
- Address them throughout the blog as part of your flow
Answering these questions makes your blog more useful — and positions it to appear in the search results for multiple related queries. That’s how you expand your keyword footprint without writing ten separate blogs.
Let’s Talk Formatting (Because Yes, That Matters Too)
You’ve probably landed on a blog before and instantly bounced because it looked like a wall of text.
Don’t let that be your content.
Google and your readers both love structure. Make sure your blog includes:
- One clear H1 (just one — your blog title)
- Keyword-informed H2s that guide the flow
- Supporting H3s for sub-points or FAQs
- Short paragraphs, bullet points, and white space
- A strong meta description (written manually, not automated)
- A clean page title that includes your keyword
Great formatting isn’t “extra.” It’s how you keep people engaged, which signals to Google that your content is actually useful.
Long Blogs Bring Big Results (and Help You Nail EEAT)
If you’re aiming for 500 words and calling it a day — you’re missing a major SEO opportunity. Google isn’t just looking for keyword matches anymore. It’s looking for quality. And that’s where EEAT comes in.
EEAT stands for:
- Experience – Have you actually done the thing you’re talking about? Are you sharing personal insights, first-hand knowledge, or examples from real projects?
- Expertise – Are you a subject matter expert in your field? Do you genuinely understand your topic well enough to educate others or provide reliable advice?
- Authoritativeness – Are you a recognised or trusted voice in your industry? Are others linking to your site, citing your content, or engaging with your work?
- Trustworthiness – Is your content accurate, honest, and transparent? Does your website feel professional and safe to use?
EEAT isn’t a ranking “factor” in the traditional sense (there’s no EEAT score), but it’s part of Google’s Search Quality Evaluator Guidelines, which means real people are using it to assess content quality — and Google’s algorithm is increasingly trying to do the same.
In short: if your blog content demonstrates strong EEAT, you’re far more likely to rank well.
So how does length help?
Long-form content gives you the room to prove your EEAT:
- You can share stories, case studies, or real-life insights that show experience
- You can dive deep into technical aspects or nuanced explanations that show expertise
- You can reference reputable sources or link to your own well-established content to build authority
- You can answer key questions in a clear, helpful, human tone — which builds trust
Plus, the longer and more detailed your blog is (when written well), the more likely it is to rank for multiple related keywords, appear in “People Also Ask” panels, or even earn backlinks — all of which contribute to stronger authority signals.
It’s not about writing fluff to hit a word count. It’s about going deep enough to say: “Hey Google, I’m not just saying something — I know this stuff.”
That’s the kind of blog post Google wants to show people. That’s what your audience sticks around to read.
Internal Links, External Links —
You Need Both Google sees your website as part of a bigger ecosystem.
Internal links help users (and Google) navigate your site. They tell Google which pages are related, and which ones are most important.
External links show that you’ve done your research. You’re not just guessing — you’re supporting your ideas with data, sources, or trusted references.
Aim to include:
- 2–3 internal links to related blog posts or service pages
- 1–2 external links to high-authority sources (like industry blogs, studies, or tools)
This builds your authority, improves crawlability, and gives your readers even more reason to trust you.
Does Your Blog Flow… or Just Exist? —
This one stings — but it's worth asking.
Some blogs are clearly just AI-generated lists of “topics related to the main topic,” mashed together in no particular order. There’s no real voice, no insight, and nothing you’d actually want to read.
Here’s how to know if your blog actually works:
- Does it have a clear beginning, middle and end?
- Do the subtopics connect logically — or jump around?
- Does it repeat itself (or contradict itself)?
- Could it pass as a conversation — or is it robotic?
You can still use AI to assist with structure or research, but your final blog should read like a human wrote it with purpose. The goal? Teach something, build trust, and guide action.
Want Your Blog to Rank and Resonate? —
Combining SEO and content writing is about more than traffic. It’s about building visibility and connection — so the right people find you and stick around.
Our approach to blogging isn’t surface-level. It’s:
- Keyword-driven
- Competitor-aware
- Long-form
- Structured with SEO best practices
- Written with real voice and strategy
- Designed to bring leads, not just clicks
Whether you’re stuck on blog ideas or need someone to do the whole thing for you, we’ve got packages that cover strategy, research, writing, and implementation.