- Perth, Australia
- Mon to Fri · 9am to 5pm
We took Molly Jordan Beauty’s basic website and built it out, looked after their SEO and kept their Google Business Profile in good shape. Two years on, Google was sending the salon more than 1,000 visitors a month.
Molly Jordan Beauty is a salon in Waverley, in Sydney’s eastern suburbs, offering brows, lashes, cosmetic tattooing, facials and lymphatic body treatments, along with a shop of organic, vegan beauty products.
There was plenty to offer, but very little of it was turning up on Google. In January 2024 the website was getting around 21 visitors a month from Google search, so locals looking for a brow or lash appointment nearby were far more likely to land on another salon first.
Built on their basic website, designing new pages and reorganising everything into a smarter hierarchy, so Google and new clients could both find each treatment easily.
Wrote each service page around the treatments the salon is known for, like brows, lashes, cosmetic tattooing and facials.
Looked after their Google Business Profile, keeping it up to date so the salon shows up when people nearby search on Google Maps.
Kept the SEO ticking along month by month for more than two years, building on whatever was working.
If you run a salon, clinic or any local business where clients book in, the same three things that worked here will do a lot of the heavy lifting for you too. That’s a website built around the treatments you actually offer, Google Business Profile management that keeps you showing up on the map, and steady monthly SEO that keeps building on what’s working, month after month. You don’t need to be a big brand to be the first salon locals find.
Book a free 15-minute chat with Zara. We’ll look at where your business is at and what’s realistic for you. No pressure.
