Search Engine Optimisation Specialists in Australia

The best way to predict your future is to rank for it.

Strategic SEO, plain-English copy and reporting that makes sense, so you can stop guessing and start showing up on Google.

Not ready to chat? Get a free video audit.

Start your journey today.

Pick a time that works, no pitch, no pressure. Just a chat about what your site needs.

Book a 15-minute
call here

Wondering where all your website traffic is?

We're open, transparent, and we speak like normal people. There's no trying to confuse you we want you to feel empowered by our SEO work, and have full confidence it'll make a difference to your business.

Zara Avila from Online Strategy Co working on an SEO strategy at a café
✦ Real results
Avg. client tenure
3 yrs

how long clients stay with us

I'm so glad you asked.

BUT HOW?

01.
We get into the specifics

Straight talk about how much SEO street cred your site already has and how we can work with it.

02.
We research the right keywords

Terms you can realistically rank for, then a strategy to actually get you there.

03.
We write copy that ranks

Engaging website copy that brings traffic and converts not just words for the sake of words.

04.
We report on what's working

Monthly updates that speak English. You'll see your wins as clearly as we do.

SEO jargon making your eyes glaze over? Understand what your SEO is talking about by lunchtime.

The exact glossary + checklist we hand every new client. No fluff, just pop in your email and it's yours.

The terms every founder should know.

SERP

The page Google shows after a search

Backlink

Another site vouching for yours

Crawl budget

How often Google bothers visiting

E-E-A-T

Experience, Expertise, Authority, Trust

+ 22 more →

The stats don't lie, SEO works.

Results vary, but you have to admit, these look pretty great.

If you're not the one getting that traffic, your competitors are.

Peak traffic lift
506 %
Avg. to compound
12 mo
Lock-in contracts
0
Founder-led
100 %

Case Study · E-Commerce

7 months

Organic traffic for Underlash
506 %

From 317 visits a month to 1,920 for Laura Burbury's lash brand Underlash, in just seven months of work.

Line chart showing Underlash organic traffic rising from 317 to 1,920 monthly visits between October 2023 and May 2024

To 1,920
a month

From 317
a month

Case Study · Health & Safety

6 months

Organic increase for Fit Test AU
283 %

A 283% increase in organic traffic in six months, Fit Test Australia going from a quiet site to a steady stream of qualified leads.

Organic increase for Fit Test AU

In just
6 months

Quiet
start

Curious what real clients say? Read their reviews →

Or dig into the numbers and see all our case studies →

★★★★★
“Zara is worth her weight in gold plus more to me and my business! … I’d be lost without her.”
Leah Pask, Piesseful Bees Honey
Online Strategy Co founder Zara Avila with a coffee and her laptop

I’ve been the business owner wondering where the money went. You won’t be.

The story behind Online Strategy Co

Started by a business owner who was once on your side of the table

Back in 2020, Online Strategy Co founder Zara launched Hooked On You Australia, a little handmade polymer clay earring store that took off straight away. When she started looking for marketing help, someone quoted her $10k to “do her website” and couldn’t explain what that actually meant.

So she rolled up her sleeves and learned SEO herself, taking the store from 31 to 3,005 monthly visits. She grew it into an international business, shipping worldwide, and sold it in 2024.

Organic traffic, July 2021 to September 2024

31 a month

3,005 a month

Source: Semrush

That experience is exactly why Online Strategy Co exists. SEO felt like a black box to her as a business owner, and it still feels that way for a lot of people paying for it. So Zara built the opposite: SEO that makes financial sense, clear outcomes you can actually see, and plain English explanations of what’s being done and why.

Today it’s Zara and a hand-picked team, and your main point of contact is right here in Perth.

Pick the level of help that actually fits.

Four ways in

From a one-off chat to a long-term partnership, same plain English, no lock-ins.

Monthly SEO

Everything SEO, done for you month to month so you can relax. We manage the strategy, planning and execution of a knock-out SEO system that delivers ongoing, consistent results.

Learn more →

Priced around your business

01

SEO & Website Audits

A clear picture of what your website is doing right now. Keywords, errors, conversion strategy, all laid out so you can fix it in a way that makes a real difference.

Learn more →

From $1,297

02

Strategy & Lead Gen 1:1

Plan exactly what your website needs in a 1-hour 1:1 Zoom call. You'll leave with actionable tips and advice you can put to work straight away.

03

Google Business Profile

Your GBP is usually the first impression when someone Googles you. We create and manage a first impression that actually counts.

04

Australian businesses we've helped show up.

120+

Businesses since 2021

SEO in plain English, no fluff.

Quick answers to the questions clients actually ask, saved as Shorts so you can watch on the go.

Up next

10 Videos

The latest SEO news and strategies.

AI Spam: What Google’s Crackdown Means for Your Website

an australian lady doing blogging and seo work on her desk

Blogging and SEO – Why Strategy Matters More Than Just Writing Content

Near me SEO: Zara Avila walking down a sunny laneway with her notebook

Near Me SEO: How to Show Up When Customers Search in Your Area

The setup stuff, sorted.

Step-by-step walkthroughs for the tools every business should have running. No jargon, no upsell, just the clicks.

How to set up Google Analytics

Get GA4 tracking installed on your site in under 15 minutes, including the events that actually matter.

Read guide →

12 min read

How to set up Google Search Console

Verify your site, submit your sitemap, and start seeing exactly what Google thinks of your pages.

Read guide →

10 min read

How to get a Google Business Profile

Claim, verify and optimise your GBP so you show up in Maps and the local pack, the right way.

Read guide →

15 min read

Stop wasting time Googling things you don't really

understand.

ranked