Melbourne · Victoria

Search engine optimisation Melbourne

Without the agency runaround

Plain-English SEO strategy and delivery for Melbourne businesses, built around the suburbs you want work from and the customers you actually want. It’s month to month, there are no lock-in contracts, and the reports are ones you’ll actually want to read.

Australia-wideNo lock-in contractsPlain-English reporting
Search Engine Optimisation Melbourne
★★★★★
“Zara gets actual results not just promises.”
Amy Le Hunt, Fernleigh Avenue
Online Strategy Co founder Zara working on SEO at her laptop with a coffee
The local picture

SEO Melbourne businesses can actually follow

Search for almost any service in Melbourne and the first page is crowded. National brands, directories, big agencies and plenty of local businesses are all after the same handful of spots, and paid ads take up a good chunk of the screen above them. For a small or mid-sized business, trying to rank for “Melbourne” on its own is usually an expensive way to stay on page three.

What tends to work better is getting specific. Melbourne is a city of distinct pockets, and people search the way they live, so a café owner in Fitzroy, a physio in Camberwell and a builder down in Frankston are all looking for different things, in different places, for different reasons. Someone who types a suburb into their search is often a lot closer to picking up the phone than someone searching the whole city.

That’s where our search engine optimisation Melbourne work starts. We look at the services you sell, the suburbs you want work from and what people type in when they’re ready to buy, then build pages and content around the customers you actually want, rather than chasing traffic for the sake of a bigger number in a report.

How we work

How we work with Melbourne businesses

Your main point of contact is based in Perth, and everything runs by Zoom, phone and email, which is how most of our clients like to work anyway, wherever they happen to be.

We work around your time zone

Perth sits two hours behind Melbourne, or three during daylight saving, so our 9 to 5 runs from about 11am to 7pm your time for most of the year. Afternoons are easy, and we book calls for whenever suits you.

Reporting you can read in five minutes

Each month you get a plain-English report on what changed, what it means for your enquiries and what we're working on next. If a number moved, we tell you why, and if something didn't work, we tell you that too.

One point of contact from day one

You won't be passed from account manager to account manager. The person you talk to knows your business and your plan, so you never have to explain yourself twice.

● Free · 15 minutes

Not sure where to start?

Book a free 15-minute chat

Pick a time that suits you and we’ll have a quick, no-pressure chat about your site: what’s working, what’s quietly holding you back in Melbourne searches, and what we’d look at first. There’s nothing to prepare and no obligation to go any further.

Step 01

You pick a time

Choose a slot in the form. It takes about a minute, and the call is free.

Step 02

We have a chat

Fifteen minutes over Zoom or the phone. Bring your questions, your website, or just a rough idea of what you want more of.

Step 03

You leave with a next step

A clear idea of what’s worth doing, in plain English, whether that’s working with us, doing it yourself or leaving it for now.

Book a 15-minute call here
Book a free call · 15 min

Start your journey today.

Pick a time that works, no pitch, no pressure. Just a chat about what your site needs.

Rather not talk yet? Get a free video audit instead.

Areas and industries

Areas and industries we help across Melbourne

Melbourne local SEO looks different depending on where your customers are and how they search, so we plan around the parts of the city you want work from.

Inner Melbourne

CBD · Carlton · Fitzroy · Collingwood

A busy, competitive patch full of hospitality, retail and professional services, where suburb-level pages and a well-kept Google Business Profile do a lot of the heavy lifting.

Inner East

Richmond · Hawthorn · Kew · Camberwell

Plenty of clinics, allied health and professional services, where people tend to compare a few options carefully before they book anything.

South and Bayside

South Yarra · St Kilda · Brighton · Moorabbin

Beauty, wellness, hospitality and trades, with a lot of searches happening on phones, close to the moment someone needs you.

Outer Melbourne

Frankston · Blackburn · Dandenong · Ringwood

Trades, home services and family businesses covering big service areas, where a clear page for each area you work in can make a real difference to the calls coming in.

Industries

Trades and construction

Most trades work comes from local searches, and good SEO for plumbers and SEO for electricians comes down to service-area pages, reviews and a Google Business Profile that’s kept up to date.

Health and beauty

Clinics, salons and skin practices win bookings when people trust them before they’ve walked in, which is why digital marketing for physios and other practices leans so heavily on clear service pages and reviews.

Property

Agents and property businesses compete hard on suburb names, so SEO for real estate usually starts with pages built around the suburbs you list and sell in.

Professional services

Accountants, lawyers and consultants, where the search is often a question before it’s a company name.

E-commerce

Online stores selling Australia-wide from a Melbourne base, where category pages and product copy carry most of the load.

Hospitality

Cafés, restaurants and venues, where the map results and your Google Business Profile often matter more than your website.

● Services

SEO services for Melbourne businesses

Most clients start with one of these and add to it once they can see what’s working.

01
● Most popular
Ongoing support

Monthly SEO

Strategy, technical fixes, new pages, content and a plain-English report every month, all covered in our monthly SEO packages. Priced around your business and your competition, month to month.

Priced to your market
02
See the whole picture

Full SEO audit

Keyword research, competitor gaps, content and conversion strategy, laid out in one prioritised full SEO audit. From $1,297 + GST.

From $1,297 + GST
03
Fix what is underneath

Technical SEO audit

A focused technical SEO audit covering crawling, indexing, site structure and the issues quietly holding your rankings back. $800 + GST.

$800 + GST
04
Turn searches into leads

Google Ads management

Campaigns built around enquiries and bookings, with Google Ads management in Melbourne for $650 + GST a month plus ad spend, ad budgets from $500 a month and a one-off $1,300 + GST setup.

$650 + GST a month, plus ad spend
More ways we help
How it works

A clear four-step working rhythm

01

Start with the evidence

We review the site, search demand and competitors before deciding what deserves attention.

02

Choose the priorities

You get a clear plan built around commercial value, not a long list of disconnected tasks.

03

Do the useful work

We improve the technical foundations, pages and content that can move qualified traffic.

04

Measure and refine

We explain what changed, what it means and where the next useful opportunity sits.

Proof, not promises

Results from businesses around Australia

average client tenure
3 yrs
businesses helped since 2021
120 +
organic growth for Fit Test AU in six months
283 %
“So knowledgeable, and efficient! Zara has her finger on the pulse of latest trends and explains things in simple relatable terms.”

JACQUIE ASHBY · ASCEND FINANCIAL FREEDOM · MORE REVIEWS

Pricing

What does SEO cost in Melbourne?

Ongoing SEO is priced around your business, your goals and how competitive your corner of Melbourne is, because a café in Fitzroy and a plumber covering half the south-east need very different amounts of work. Whatever the scope, it’s month to month and you can stop any time with 30 days written notice, so there’s no 12-month contract to wriggle out of. If you’d like a clear picture of where your site stands before committing to anything, a technical SEO audit is a one-off $800 + GST.

FAQ

Melbourne SEO FAQs

No, our team is based in Perth, and we’d rather tell you that upfront. We work with Melbourne businesses by Zoom, phone and email, and it rarely gets in the way. A short monthly call and a clear written report is usually all anyone needs, and nobody has to fight traffic on Punt Road to get to a meeting.

Yes. Perth is two hours behind Melbourne, or three during daylight saving, so our working day covers roughly 11am to 7pm in Melbourne for most of the year. We book calls at times that suit you and answer emails within business hours.

Every keyword plan starts with what people search for in your part of Melbourne rather than national averages. That usually means suburb and service combinations, “near me” searches and the questions your customers ask before they book, all checked against what your local competitors already rank for.

Yes. A well-kept profile is often what gets a local business into the map results, so it’s part of most local SEO work we do in Melbourne. We can look after it as part of your monthly SEO, or on its own through Google Business Profile management from $397 + GST a month.

It depends on what you sell, where you want customers from and how hard your competitors are already pushing. We quote monthly SEO after looking at your site and your market, and it’s always month to month with 30 days notice if you want to stop. Pricing across Melbourne varies a lot, so whoever you talk to, it’s worth asking exactly what’s included each month. With us, strategy, technical work, content and reporting are all part of the one monthly fee.

Ready when you are

Ready to grow in Melbourne?

Have a chat with us here in Perth. We’ll look at your site, explain your options in plain English and tell you what’s worth doing, even when the answer is “not much yet”.

Australia-wideNo lock-in contractsPlain-English reporting